en es
metodologia voz cliente
Home Methodologies Integration of the Voice of the Customer (VoC)

Integration of the Voice of the Customer (VoC)

Model to secure strategic feedback from the customer and their integration into company improvement

Listening first-hand to what customers (current, potential and lost) have to say, and setting up improvement projects to create value for the customer.

Let’s do it together! Contact us

BENEFITS

  • Provides a pragmatic insight into the customer’s perception of products and/or services.
  • Directly involves managers and other people from different company areas in listening to the customer.
  • Helps identify real areas for improvement and consensus-based decision-making to undertake improvement actions.
  • Establishes a channel for systematic active listening to include strategic information from customers.
  • Contributes to developing a customer-oriented culture in the company.

WE DO IT BY

  • Clarifying project objectives through active listening.
  • Properly organising the resources required for effective listening.
  • Going straight to the customer to find out their opinion, without subjecting it to third party interpretation.
  • Objective assessment of the main areas for improvement put forward by the customer.
  • Selecting and rolling out the improvement initiatives which provide the greatest value for the customer.
metodologia asenta

Related methodologies

See methodologies

New product development

By defining, monitoring and improving the various sub-processes involved in developing new products, a process can be designed which is shaped to the specific needs of each company.
See more